How to design a logo Simple water drop logo in Adobe illustrator


A logo is an essential element of a brand's identity and serves as a visual representation of its values and purpose. Creating a logo that effectively communicates these aspects requires a well-thought-out design process. In this article, we will explore step-by-step instructions on how to design a simple water drop logo using Adobe Illustrator, a powerful and versatile graphic design software.

Before diving into the design process, it's crucial to conduct thorough research about the brand and its target audience. Understand the brand's values, personality, and the message it wants to convey. In the case of a water drop logo, the design should evoke feelings of purity, freshness, and sustainability.

Brainstorming and sketching ideas will help in the conceptualization phase. Consider different styles, shapes, and color palettes that align with the brand's identity. Sketching allows for quick exploration of various design possibilities.

Launch Adobe Illustrator and create a new document. To design a water drop logo, start by drawing a basic drop shape using the Ellipse tool. Ensure the shape is smooth and well-proportioned. Adjust the stroke and fill colors according to the desired style.

Next, use the Direct Selection tool to modify the shape further. Manipulate the anchor points and curves to create a unique and visually appealing water drop shape. Experiment with different variations until you find the perfect balance between simplicity and aesthetic appeal.

To give the water drop logo a polished look, refine the shape using Illustrator's powerful editing tools. Utilize the Pen tool to add subtle curves or adjust existing ones. The Anchor Point tool can be used to refine the sharpness or smoothness of specific areas.

Pay attention to symmetry and balance, ensuring that the logo appears visually pleasing from all angles. Experiment with the shape's size and proportions to achieve the desired effect. Don't be afraid to iterate and make adjustments until you're satisfied with the overall shape.

Color plays a vital role in logo design, and for a water drop logo, it's important to choose hues that represent the brand's intended message. Consider colors that symbolize water, such as shades of blue or green.

Select the Gradient tool in Illustrator and apply a gradient to the water drop shape. Experiment with different color combinations, adjusting the direction and intensity of the gradient. This technique adds depth and visual interest to the logo.

To complement the water drop logo, select an appropriate font that aligns with the brand's personality. Choose a typeface that is legible and complements the simplicity of the logo design. Experiment with different font styles and sizes to find the perfect balance between readability and aesthetics.

Position the text near or within the water drop shape, ensuring it doesn't overpower the logo. Experiment with different arrangements, alignments, and sizes to achieve the desired visual hierarchy.


Review the logo design as a whole and ensure it aligns with the brand's identity and message. Take a step back and evaluate its simplicity, recognizability, and scalability. Test its legibility at various sizes, as a logo needs to be easily identifiable in different contexts.

Export the logo in various file formats, such as JPEG, PNG, and SVG, to ensure compatibility across different platforms and media. Keep the original Illustrator file (.ai) for future editing and resizing if needed.


Designing a simple water drop logo in Adobe Illustrator requires a systematic approach that combines research, conceptualization, shape refinement, color selection, typography, and finalization. By following the step-by-step process outlined in this article, you can create a visually appealing logo that effectively communicates the brand's message. Remember, simplicity and clarity are key when designing logos, as they enable easy recognition and timeless appeal. With practice and creativity, you can master the art of logo design and create memorable brand identities.